Moneyball for Brands: How Communications Agencies Are Using Data Science

Before I came to Grio to do software development, I worked as an analyst at a digital marketing agency. Communications agencies are experiencing an industrial renaissance thanks to the rise of social media and the proliferation of data around consumer online behavior. Every Facebook like, every Instagram post, and every click of a link is an […]

Hottest Social Media Platforms in China

You might think that Facebook and Twitter are already occupying the social media space world wide,  However, in China they are blocked. When it comes to Social Media Marketing in China, you must use different tones to communicate with your Chinese audience on their own Social Media platforms, such as Weibo (equivalent of Facebook and Twitter […]

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