Moneyball for Brands: How Communications Agencies Are Using Data Science

Before I came to Grio to do software development, I worked as an analyst at a digital marketing agency. Communications agencies are experiencing an industrial renaissance thanks to the rise of social media and the proliferation of data around consumer online behavior. Every Facebook like, every Instagram post, and every click of a link is an […]

An Introduction to Data Mining

Data mining is an interdisciplinary subfield of computer science used to discover patterns in complex datasets. The field has been widely studied since the 70’s since it can produce useful insights that can help to better understand underlying relationships and trends in data sets.

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