Motion & UX Design

In recent years I have noticed mobile and web apps starting to include motion design in their user experiences. One example of this is Facebook reactions. Instead of the reactions instantly appearing on hover, they gradually appear to the user’s eye and animate to help the user further understand and choose their reaction. If the […]

Moneyball for Brands: How Communications Agencies Are Using Data Science

Before I came to Grio to do software development, I worked as an analyst at a digital marketing agency. Communications agencies are experiencing an industrial renaissance thanks to the rise of social media and the proliferation of data around consumer online behavior. Every Facebook like, every Instagram post, and every click of a link is an […]

The Importance of Onboarding Processes

Being a new hire can be overwhelming in more ways than one. Meeting new people, learning how the company operates and how to become a successful member of the team. In order to make this transition smoother, an onboarding process can be put into action. Going through this process typically happens once during the course […]

Hottest Social Media Platforms in China

You might think that Facebook and Twitter are already occupying the social media space world wide,  However, in China they are blocked. When it comes to Social Media Marketing in China, you must use different tones to communicate with your Chinese audience on their own Social Media platforms, such as Weibo (equivalent of Facebook and Twitter […]

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